The ugly can come from public evidence found in the Wilk et al., law suit and there are plenty of examples which are disgraceful. However, we need to be candid with some of the bad facts and their consequences which could be reduced or eliminated if we only had closer interprofessional cooperation. These are the facts we need to dwell on the most. There are a lot of good facts that we can dwell upon in an interview which take the "high road" and provide a powerful case for chiropractic.
federal court rendered such a scandalous verdict against the AMA's behavior. It's the kind of facts that would make them say, "Wow, I didn't know that chiropractic was so great." (The Good.) Or they could say, "I didn't know that 3,000 people die every week from unnecessary surgery and medication reactions that's tragic." (The Bad.) Or they might say, "I didn't know that the U.S. One way to make an impact is by becoming armed with facts that takes the listening audience back a notch or two. It is especially important with chiropractors because there are many deeply-rooted misconceptions and prejudices against chiropractic which need to be overcome, and conventional or conservative approaches will not suffice with some people. Impact speaking is therefore a necessity and needs to be developed by any chiropractor who wishes to maximize influence with the media. Everyone is clamoring to be heard, so we need to be media oriented, go to the radio, television, and the press with our message and communicate it with impact or find ourselves drowned out and ignored by many health care consumers. We are living within a highly vocal and aggressively competitive society. Wilk joins "DC" as a regular columnist his column, "Speaking My Mind" will appear every third issue.Ĭreating Media Impact - Using the Good, Bad, and the Ugly Chester Wilk has graced our pages a number of other times this past year: "Unity Appeal," Ma"A Serious Threat to the Future and Integrity of Chiropractic," "The Dichotomists within Chiropractic," September 1, 1991. Wilk wrote an article, "Our Immediate Challenges and Priorities," in the Augissue.ĭr. **UNDER NO CIRCUMSTANCES ARE YOU ALLOWED TO REFORMAT THIS DESIGN OR ANY PART OF IT, INTO A SVG, PNG, EMBROIDERY FILE or ANY TYPE OF DIGITAL DESIGN.In response to that honor and to share his vision of chiropractic, Dr. You MAY NOT sell, share, trade, or give this file away or any part of it.
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